Ever found yourself mid-yoga class, adjusting your leggings instead of perfecting your downward dog? We've been there too, and that's exactly why Posy was created. Welcome to Posy, where comfort meets confidence, and every move you make is supported by underwear and activewear that's got your back (and front).
The Birth of Posy
From Frustration to Innovation
Let's rewind to August 2022. Our founder, Tay, was juggling a love for all things fitness; think pilates, yoga, HIIT sessions, with the constant annoyance of activewear that just wouldn't stay put! You know the drill: leggings riding up, the notorious camel toe making an unwelcome appearance, and that nagging feeling of self-consciousness creeping in during what should be empowering workout moments.
Tay scoured the market, including Tiktok for a solution (maybe a cut up bra cup placed down there?!), ordering products from overseas that promised comfort and discretion. But time and again, they fell short…literally and figuratively. So, in true go-getter style, Tay decided to take matters into her own hands. Countless hours of research, design tweaks, and fabric tests later, Posy’s Active G Collection was born right here in Melbourne, Australia.
What Makes Posy Different?
Camel Toe-Proof Technology
At Posy, we're unashamedly dedicated to solving the problems most activewear brands overlook. Our built-in camel toe-proof technology means you can squat, stretch, and sprint without a second thought. No more mid-workout adjustments or strategic hoodie placements, just pure, unfiltered confidence.
Premium, Buttery-Soft Fabrics
We've handpicked the most luxurious, lightweight fabrics that feel like a second skin. Think buttery-soft textures that move with you, not against you. Plus, our materials are breathable and durable, ready to take on your sweatiest sessions while keeping you cool and comfortable.
Thoughtful Design for Every Body
We believe that every body is a movement-worthy body. That's why our designs are inclusive, accommodating a range of shapes and sizes without compromising on style or function. With highly absorbent modal liners and seamless finishes, Posy ensures that you feel supported and empowered, whether you're hitting the gym or the streets.
More Than Just Activewear
At Posy, we're building a community that celebrates movement in all its forms. We're here to encourage you to express yourself, lift your mood, and get that heart rate up, without any wardrobe worries holding you back. We're not just providing activewear; we're offering the freedom to move unselfconsciously and the confidence to embrace every workout with enthusiasm.
Designed in Melbourne, Tested by You
All our products are designed and rigorously tested in Melbourne, drawing inspiration from our vibrant, active community. But the real test comes from you, the women who wear Posy day in and day out. Your feedback fuels our innovation, ensuring we continue to deliver products that meet your needs and exceed your expectations.
Say goodbye to distracting ride-ups and hello to uninterrupted, joyful movement. With Posy, you can focus on what truly matters: experiencing the unparalleled joy that comes with using your body to its fullest potential. We're here to support every stretch, stride, and shimmy along the way.
Ready to experience the Posy difference? Join our community and discover active (under)wear that's truly designed with movement in mind.