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Who Is Posy?

At Posy, we believe the joy that comes with movement is unmatched.

Using our bodies every day to express who we are, lift our mood, raise our heart rate, get sweaty and feel empowered is a privilege not lost on us.

OUR STORY

Posy was born out of the need for durable, high-quality and tried-and-tested underwear and activewear that allows every woman to move freely with confidence.

Our story began in 2022 when we frequented group fitness classes; from Pilates and yoga to HIIT workouts and run clubs—we did it all. But, as much as we loved being active—and the activewear that came with it—we kept experiencing the dreaded “ride up”. You know the feeling… checking yourself in the mirror only to realise your bike shorts or leggings have disappeared up, ah, you know where.

The Solution

Yes, the official term is a camel toe. And it happens to the best of us.   We too have stood on a mat mid-class and felt a little uncomfortable. We know there’s enough to concentrate on during a gym sesh let alone worrying about your bike shorts or leggings riding up.

Don’t get us wrong, we want women of all shapes and sizes to love every part of their bodies.  We also want them to move with confidence—and we know the key to feeling confident begins with comfort.

Why Posy?

Premium, lightweight,
buttery-soft fabric

Built-in camel
toe-proof technology

Breathable and durable with a highly absorbent modal liner

Designed and tested in
Melbourne, Australia

Your ride or die for underwear that doesn’t ride up

Self-confident not self-conscious

Built-in support for every body